Teaching
My teaching focuses on helping students understand how firms create and capture value through strategy, innovation, and entrepreneurship. I emphasize critical thinking through real-world applications using case studies and interactive discussions, drawing on my experience as both a researcher and former entrepreneur and engineer. Feel free to reach out if you would like to discuss any of these materials.
Case Studies
I develop case studies that explore strategic challenges facing firms. These cases are designed for use in strategy, corporate strategy, and entrepreneurship courses.
Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What's Next
Harvard Business Publishing · 2024
How did The Pinkfong Company transform a viral video into a global multimedia brand? This case examines strategic questions around leveraging viral IP, digital platform dependence, and entrepreneurial growth.
Courses
TMP 412: Technology Strategy
Master's course at UC Santa Barbara (2025–Present)
Why do some technology-intensive firms outperform others? This course examines strategy in industries shaped by rapid innovation, intellectual property, and platform dynamics. Topics include S-curves and technology evolution, value capture and appropriability, IP strategy, platform and ecosystem design, corporate venture capital, and technology's role in addressing grand societal challenges. The course uses the case method with guest speakers from industry.
TMP 120: Fundamentals of Business Strategy
Undergraduate course at UC Santa Barbara (2023–Present)
An introduction to strategic management for technology management students. The course covers frameworks for analyzing competitive advantage, industry profitability, and innovation. Students apply these concepts through case discussions and a group project.
Past Teaching
- Developing Strategy for Value Creation
London Business School Executive Education · Fall 2021 · Teaching Assistant - Case Studies in Innovation
USC Iovine and Young Academy · Fall 2015
Student Feedback
"One of my favorite professors I have had! Was very engaging and up to date on real-world knowledge that I can apply outside of the classroom. I enjoyed going to class and participating, and feel I will use this knowledge beyond this course."
"I really learned a lot in this course overall! Professor Kang clearly has a very strong background in business, and it showed through his teaching."
"Super passionate guy. Really well-structured as an intro to business class. If you show up and pay attention in class I promise you'll do well."
"His class has been my favorite at UCSB thus far. He is very supportive and inspirational."
"I learned more in this course about businesses and the way they succeed than in my entire life."
In the Classroom
